The beautiful Berlin apartment of interior designer Daniela Francheschini
My favourite thing about sitsitso, is that I get to meet so many magnificent and fascinating people. Passionate entrepreneurs who do not fear their own dream-led pathways. People creating beauty where they go. People like Daniela Franceschini – designer and creative director of the interior design studio; Quiet Studios.
A couple of weeks ago I visited Daniela at her home in Berlin’s Neukölln neighbourhood. The house, which dates back to 1905, is a stunning structure with original parquet floors and pressed ceilings. Two genuine ceramic stoves still heat up the home – a perfect setting to learn a little more about her story, and how Quiet Studios came about.
Daniela grew up in Spain and studied fashion design in Madrid. A masters degree in sustainability at ESMOD brought her to Berlin where she did her thesis together with an NGO from Kathmandu, focusing on the development of hand-craft skills like basket weaving among communities in Nepal. She later continued this focus on sustainability, working within the trade of sustainable, hand-crafted goods in Morocco.
Then one day, a friend asked her to design the interior of their café and concept store in the south of Spain. Working with a tight budget, Daniela sought out creative design solutions. Opting for recycling, up-cycling and hand-craft, discarded wood and sleepers became stools and shelves. Soon WOODS: foods & goods, would be the first of many successful interior design projects to be added to Quiet Studio’s growing body of work.
Daniela’s background in sustainability makes her sensitive to human nature and its relation to interiors and design. The human is always at the centre of her design approach; how it affects one’s mood and behaviour, how you move and interact in a space, as much as one’s socio-cultural background.
The work of Quiet Studio has an understated elegance that find it’s origin in the honesty of the space and the integrity of the pieces. Daniela chooses objects with character. Something that tells a story other than the mass market aesthetic of Ikea-clad compositions. She likes to scour antique and second hand markets – finding pieces with interesting narratives; like a (rather ironic) print of naked dancing ladies she uncovered in Morocco.
Daniela understands luxury as an honest and intellectual process instead of a mere collection of commodities. She seeks to bring a soul into her spaces; to bring about the voice that already lays petrified within the walls. Over restaurant in London, beautifully illustrates this dialogue of perfection; a result of her true mies-van-der-rohe-minimalist approach.
To me Daniela’s home is testament to more than her penchant for finding beautiful things. It illustrates her ability to design timeless interiors. Spaces to be lived in, experienced and enjoyed. Environments where you feel at once welcome and at home. Places, you’ll look forward to visiting again.
WEBSITE: QUIET STUDIOS | STORY + PHOTOS: BARBARA CILLIERS
As part of my new series on entrepreneurs and creatives, I’ll be asking each of these mavericks some questions about being their own boss. I hope this will inspire those who want to do their own thing, and give them a little nudge towards finding their own paths.
What’s the best thing about being your own boss:
“The free creative direction, being able to stay true to yourself and the freedom to do things you believe in. And also the space and flexibility to learn through the mistakes you may make along the way.”
What’s the hardest thing about being on your own:
“To always have to find new clients, to be innovative, to keeping up with trends and to stay motivated and inspired.”